Before we begin, two caveats: 1) When I said I would never write another series I was so sure this would not happen — then, this became too long… 2) Social CRM is not a technology, never will be.  This is the vendor complement to The Roadmap to SCRM series I wrote before — you [...]

Share

I spent the past four months talking to as many people as I could about Social CRM.  I talked to thought leaders, analysts, vendors, consultants, C-level executives, corporate managers and directors — anyone who wanted to talk about it. We discussed definitions, and models, and strategies and plans.  What they are doing, what they want [...]

Share