Posted in January 15, 2010 ¬ 12:25h.Esteban Kolsky
On Tuesday January 12th we had discussion on the convergence between SCRM and Enterprise 2.0.
My introduction to the topic summarized what I see as the main issue: SCRM and Enterprise 2.0 are heading in the same direction (customer-centricity), talking about the same issues (engagement), using the same technologies (collaboration), and solving similar problems (culture, politics, [...]
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Customer Experienceadoption, centricity, collaboration, CRM, customer centric, customer centricity, customers, e2.0, e20, employees, enterprise 2.0, enterprise applications, politics, scrm, users
Posted in November 6, 2009 ¬ 09:19h.Esteban Kolsky
Funny thing happened to me this week.
I attended the Enterprise 2.0 conference in San Francisco and an SCRM conference showed up.
It all started with the keynotes on day one:
Tammy Erickson from nGenera delivered the opening address (she did a great job) talking about the differences between traditional enterprise and Enterprise 2.0: changes in society, people [...]
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Customer Experienceadobe, Conference, convergence, CRM, customer centric, customer-driven, customers, deployment, e2, e20, enterprise 2.0, ngenera, scrm, soccrm, social crm, strategy, tactics, user-centri, users
