It seems that 2010 is the year where Social Media really takes off; everybody is writing about how in 2010:
You will definitely be able to get an ROI from your Social Media investment
Social Media is going to take off
You can craft your Social Media strategy and make it stick
Your Senior Management will finally recognize the [...]
Last Friday @VenessaMiemis and I had the following exchange in Twitter:
We exchanged a few DMs offline to discuss a potential way to do it, and then she twitted out to the world.
I then created the #MonTwit hashtag, advertised it a few times, “counseled” (coerced would probably be a better term) a few people to [...]
Read the rest of this entry »This is part of the #MonTwit experiment; several bloggers are writing about the same topic on the same day, each adding their own perspective, so we can share our earned experiences about Twitter and learn more in the process. I will update links at the end of this post as I find them, but feel [...]
Read the rest of this entry »There is a lot of noise on whether or not Twitter should be used for Business.
On one hand we have examples like ComcastCares, DellOutlet, JetBlue and many others that have been used as case studies.
On the other hand, there is me. I wrote about not using it, about treating it as an IVR, and even [...]
Almost as soon as I clicked the button to publish my previous entry I received an email from United in regards to my tweets from yesterday (not of all of them were kind).
Here is the text of the email:
Dear Mr. Kolsky:
I’m sorry to learn that you were inconvenienced when your most recent flight resulted in [...]
As promised, I’ve decided to share (and test) my next three rules of social media marketing, as a follow on to my last post.
These are loosely inspired by the “immutable laws” from Ries and Trout, and are based on some of the models my firm is developing. They also aim to be observations and discussion [...]
In 1991 Siebel introduced the concept of a CRM Suite. The first complete version came along shortly after, and the first successful, complete implementations were around 1995-1996.
In November of 2007 Oracle, Siebel, and Microsoft announced their first “Social CRM”-aware products, and it was only earlier this year that Paul Greenberg set a working definition for [...]
John F Moore recently wrote in his blog, and Paul Greenberg concurred, that we need to move beyond just Customer Service for Social CRM. Today I am privileged to have Allen Bonde write a guest post on Social Marketing. In case you don’t know Allen, he was the head of his own research group (The [...]
Read the rest of this entry »I recently posted some comments on a vendor blog (*) about using Twitter in Customer Service.
The post was relatively weak in content, high in marketing buzz and I said so in the comments in addition to asking questions to further the conversation. You know me, I can stand back and watch a perfectly good debate [...]
Twitter is dying.
Here are the symptoms:
Microblogging peaked and began the descent into the trough of disillusionment in Gartner’s 2009 Hype Cycle for emerging technologies
Twitter has long suffered unscheduled outages due to architecture, scalability, and now Denial of Service (DoS) attacks. And they lose users each time they are down.
Facebook acquired FriendFeed (long considered the Twitter [...]
