Posts Tagged ‘TheSocialCustomer.com’

Why We Cannot Get CRM (and SCRM) Quite Right

Before you look away, this is not about Social CRM definitions. Paul Greenberg wrote a Focus brief earlier this week, comparing Social CRM and Traditional CRM.  I want to extend the thought a little bit with a post I have been writing for a couple of weeks now.  Paul’s post gave me the nudge I [...]

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Look Ma, New Content at TheSocialCustomer.com!

I write two posts a month exclusively on TheSocialCustomer.com, which I do think is a very interesting community to share all things related to Social Businesses and Social CRM. When I told you what I was going to focus on for this year I said I wanted to look at the evolving business functions in [...]

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