Posts Tagged ‘social’

What’s the Problem We Are Solving with Social X?

I had an excellent lunch with my friends at Simplybox (great company, killer idea, well implemented enterprise collaboration- not a client) on Wednesday and we had a sensational discussion on solving problems.  They are going through a growth phase and are trying to position their product better based on their customers feedback.  We discussed several [...]

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Why Chatter Matters

Well, as usual I am late to break the news.
Salesforce introduced Chatter with great fanfare — and most everyone covered it in detail and analyzed it (Dion Hinchcliffe, Sameer Patel, and Michael Krigsman provided some of  my favorite coverage).
I am going to tell you what I think most people are missing and the reason it [...]

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That Which We Call a Rose by Any Other Name Would Still be CRM

Today’s issue: what to name Social CRM and where to place it within the organization.
Why does it matter?  I have been writing and researching the CRM market for a while and have seen the new terms come and go, most of them leaving little in the sense of progress for the CRM industry.  My “job” [...]

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