Posted in March 7, 2010 ¬ 11:20h.Esteban Kolsky
I had an excellent lunch with my friends at Simplybox (great company, killer idea, well implemented enterprise collaboration- not a client) on Wednesday and we had a sensational discussion on solving problems. They are going through a growth phase and are trying to position their product better based on their customers feedback. We discussed several [...]
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Customer Experiencebusiness case, customer centric, customer centricity, Customer Experience, inefficiency, IT, justification, pain point, problem, project management, resolutions, ROI, social, social business, social crm, social media, solution
Posted in November 21, 2009 ¬ 10:20h.Esteban Kolsky
Well, as usual I am late to break the news.
Salesforce introduced Chatter with great fanfare — and most everyone covered it in detail and analyzed it (Dion Hinchcliffe, Sameer Patel, and Michael Krigsman provided some of my favorite coverage).
I am going to tell you what I think most people are missing and the reason it [...]
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Customer Experienceanalysis, chatter, cloud. architecture, Communities, CRM, infrastructure, Oracle, ORCL, ROI, Salesforce, salesforce.com, sap, scrm, SFDC, soccrm, social, social crm, social media, socmed
Posted in October 6, 2009 ¬ 07:27h.Esteban Kolsky
Today’s issue: what to name Social CRM and where to place it within the organization.
Why does it matter? I have been writing and researching the CRM market for a while and have seen the new terms come and go, most of them leaving little in the sense of progress for the CRM industry. My “job” [...]
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Customer ExperienceCRM, customer relationship management, definitions, e2.0, e20, enterprise 2.0, scrm, soccrm, social, social business, social business design, social business strategy, social crm, social customer, social media