It seems that 2010 is the year where Social Media really takes off; everybody is writing about how in 2010: You will definitely be able to get an ROI from your Social Media investment Social Media is going to take off You can craft your Social Media strategy and make it stick Your Senior Management [...]
Read the rest of this entry »This is part of the #MonTwit experiment; several bloggers are writing about the same topic on the same day, each adding their own perspective, so we can share our earned experiences about Twitter and learn more in the process. I will update links at the end of this post as I find them, but feel [...]
Read the rest of this entry »Are you organizing people the right way? I read a post from @TheBrandBuilder where he talked about dropping the word followers from Twitter, replacing it with something else. He made the point that it is not about leading, it is about creating a community. I read a post from @Scobleizer decrying Twitter and FriendFeed in [...]
Read the rest of this entry »There is no magic to building communities. You don’t have to sell your soul to have one, nor do you need to spend countless resources for it. It is a simple 1-2-3 that will provide you with the most valuable information directly from your customers. Want to try? First, let’s define what we mean by [...]
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