Posted in October 15, 2009 ¬ 23:16h.abonde
As promised, I’ve decided to share (and test) my next three rules of social media marketing, as a follow on to my last post. These are loosely inspired by the “immutable laws” from Ries and Trout, and are based on some of the models my firm is developing. They also aim to be observations and [...]
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Customer ExperienceCommunities, community, CRM, Facebook, Marketing, MySpace, scrm, social crm, social marketing, social media, strategy, Twitter
Posted in October 1, 2009 ¬ 23:30h.Esteban Kolsky
(I know I have been lagging publishing lately, but been reading, researching, thinking and trying to put together the SCRM roadmap. Coming soon) These are some thoughts I had today while talking to Allen Bonde, exceptional marketer and great thought leader for the CRM world. We were trying to figure out a way to create [...]
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Customer ExperienceCRM, Customer Experience, customer relationship management, customer strategies, experience management, Marketing, scrm, social crm, social marketing, strategy, visualization
