I had an excellent lunch with my friends at Simplybox (great company, killer idea, well implemented enterprise collaboration- not a client) on Wednesday and we had a sensational discussion on solving problems. They are going through a growth phase and are trying to position their product better based on their customers feedback. We discussed several [...]
Read the rest of this entry »I had very interesting conversations and strategy sessions with my clients lately, and noticed peculiar things in the market as well — all of them around the same issue: Platforms.
No, I am not talking about the shoes of the 1970s we loved so much, I am talking about the intermediate layer of the cloud model [...]
I write two posts a month exclusively on TheSocialCustomer.com, which I do think is a very interesting community to share all things related to Social Businesses and Social CRM.
When I told you what I was going to focus on for this year I said I wanted to look at the evolving business functions in a [...]
I am a glutton for punishment, apparently. Not only I have not learned from diving into Social CRM early on, but I am trying the same fate now with Enterprise 2.0.
Why? Convergence.
If you remember, this is one of my key topics for 2010. No, we will not witness convergence between Social CRM and Enterprise 2.0 [...]
It seems that 2010 is the year where Social Media really takes off; everybody is writing about how in 2010:
You will definitely be able to get an ROI from your Social Media investment
Social Media is going to take off
You can craft your Social Media strategy and make it stick
Your Senior Management will finally recognize the [...]
Back when I lived in Los Angeles I used to take one week at the end of the year to recover from the past and prepare for the new one.
I would drive into the dessert (Las Vegas) embracing all it had to offer (mostly CHP officers pulling me over). I would stay in a clean [...]
I was thinking of doing a predictions post, really, but then Paul Greenberg came along and wrote up all my predictions and added some better ones. So, instead of filling up the streams with more of the same, I thought of a twist to predictions: I won’t tell you what I think it will happen, [...]
Read the rest of this entry »There is a lot of noise on whether or not Twitter should be used for Business.
On one hand we have examples like ComcastCares, DellOutlet, JetBlue and many others that have been used as case studies.
On the other hand, there is me. I wrote about not using it, about treating it as an IVR, and even [...]
Well, as usual I am late to break the news.
Salesforce introduced Chatter with great fanfare — and most everyone covered it in detail and analyzed it (Dion Hinchcliffe, Sameer Patel, and Michael Krigsman provided some of my favorite coverage).
I am going to tell you what I think most people are missing and the reason it [...]
As I wrote in the final part of the Roadmap to SCRM series, we are plunging into an era of community participation.
Communities are so much more than the traditional forum-like model. It is necessary to build good communities to get value and a return on the investment you put into it.
There are plenty of common [...]
