Posts Tagged ‘social channels’

Parature Introduces Parature for Facebook (and Proves Me Right)

Parature (not a client, in case you are keeping track of who is and who isn’t) introduced this morning a new product: Parature for Facebook.  It is the first in a line of products they say are going to be introduced in the next few months where they port their customer service solution to Social Networks [...]

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The Roadmap to SCRM – Part 4 of 5

Part 1 – Introduction Part 2.1 – SCRM-E2.0 Pivot Point Part 2.2 – SCRM Business Functions Part 3 – SCRM Rules Layer We find ourselves now having to decide which channels (remember? Social CRM is adding social channels to CRM) we are going to use to deliver the business functions we picked earlier, and to [...]

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