What do Ourobouros, Moltke the Elder, and the Battle of Waterloo have to do with Social Media? What is a Community Focus Platoon? How can a path take two opposite directions at the same time? How do Social Business and Moebus Strip compare? How does the game Towers of Hanoi can make your business social? [...]
Read the rest of this entry »I write two posts a month exclusively on TheSocialCustomer.com, which I do think is a very interesting community to share all things related to Social Businesses and Social CRM. When I told you what I was going to focus on for this year I said I wanted to look at the evolving business functions in [...]
Read the rest of this entry »It seems that 2010 is the year where Social Media really takes off; everybody is writing about how in 2010: You will definitely be able to get an ROI from your Social Media investment Social Media is going to take off You can craft your Social Media strategy and make it stick Your Senior Management [...]
Read the rest of this entry »I spent the past four months talking to as many people as I could about Social CRM. I talked to thought leaders, analysts, vendors, consultants, C-level executives, corporate managers and directors — anyone who wanted to talk about it. We discussed definitions, and models, and strategies and plans. What they are doing, what they want [...]
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