Posts Tagged ‘segment’

On Communities, Cheese, and Ciboodle Launching a New Product

Intriguing title, right?  Promise, there is a method to the madness… stay tuned. One of my clients (Ciboodle – officially known as Sword-Ciboodle) launched their community platform yesterday (Ciboodle Crowd).  You can read more about it and watch a video here. That is the “official press-release” part of this post — but it is also [...]

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The Roadmap to SCRM, Part 3 of 5

Part 1 – Introduction Part 2.1 – Pivot Point Part 2.2 – Business Functions It is important to recap a couple of things that we said before: The SCRM Strategy is composed of multiple sub-strategies, some of which you may already have in existence The roadmap to SCRM is an iterative process, where you will [...]

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