I had an excellent lunch with my friends at Simplybox (great company, killer idea, well implemented enterprise collaboration- not a client) on Wednesday and we had a sensational discussion on solving problems. They are going through a growth phase and are trying to position their product better based on their customers feedback. We discussed several [...]
Read the rest of this entry »It seems that 2010 is the year where Social Media really takes off; everybody is writing about how in 2010:
You will definitely be able to get an ROI from your Social Media investment
Social Media is going to take off
You can craft your Social Media strategy and make it stick
Your Senior Management will finally recognize the [...]
Well, as usual I am late to break the news.
Salesforce introduced Chatter with great fanfare — and most everyone covered it in detail and analyzed it (Dion Hinchcliffe, Sameer Patel, and Michael Krigsman provided some of my favorite coverage).
I am going to tell you what I think most people are missing and the reason it [...]
I have six very interesting interviews that I conducted over the past two weeks that I’d like to share with you.
When I first started this project I wanted to ask different people the same questions, so we could compare how different backgrounds view the challenges we have ahead for SCRM and the progress of communities. [...]
Disclosure: I don’t have any relationship with Lithium other than I like their product and how they are taking it to market. This is not a sponsored post and this information is from my notes and not from Lithium.
If you don’t know Lithium, they are one of the market leaders in the Community space, and [...]
Read the rest of this entry »There is no magic to building communities.
You don’t have to sell your soul to have one, nor do you need to spend countless resources for it. It is a simple 1-2-3 that will provide you with the most valuable information directly from your customers. Want to try?
First, let’s define what we mean by communities. A [...]
All customers are created equal. Yeah, right. And the cow really did jump over the moon.
Customers come in all colors and sizes – and revenue and profit levels.
An essential component of managing customer relationships is customer-centricity. I am almost as tired of saying it as you are of hearing it. Yet, the part that is [...]
