There is always a better way to do everything.
Whatever project you are working on, someone will always tell you how to do it better, faster, easier, cheaper. You will figure out a better way to do it, as soon as you are done. Someone, somewhere, ran a research project that you could’ve used to shave [...]
A Methodology for Crafting Awesome Experiences – Part 1, Introduction
A Methodology for Crafting Awesome Experiences – Part 2, Strategic Measurement Framework
In this installment, we are covering the first of the four stages of the Methodology, Designing the Customer Experience.
Designing Customer Experiences is exactly the same whether you are redoing an existing one, or creating a [...]
Anyone can put together a customer experience.
It really is not that hard to do.
You document a process, look for some imperfections to work out (if you don’t find any that adds to the cache of the experience being “well built”), create documentation as to what should happen at what time.
C’est fini. An experience is born.
Of [...]
