Posted in February 22, 2010 ¬ 08:00h.Esteban Kolsky
The driving force for the Social Customer era is the participation in communities both for social and professional purposes. From the structured social networks (e.g. Facebook and Twitter) to company-owned or company-sponsored communities used for support, sales prospecting, or research and development, through communities used internally for collaboration between workers – communities are showing up [...]
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Customer Experienceanalysis, analytical engines, Analytics, Attensity, CMS, Communities, content, efm, Feedback, insights, integration, platforms, social media, social media monitoring
Posted in February 8, 2010 ¬ 00:37h.Esteban Kolsky
I had very interesting conversations and strategy sessions with my clients lately, and noticed peculiar things in the market as well — all of them around the same issue: Platforms. No, I am not talking about the shoes of the 1970s we loved so much, I am talking about the intermediate layer of the cloud [...]
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Customer Experienceapplications, cloud, CORBA, CRM, enterprise 2.0, IaaS, infrastructure, osi, osi model, PaaS, platforms, saas, scrm, soccrm, social business, social crm
