Part 1 can be found here
Part 2.1 can be found here
This post was begotten by interesting comments I got to part 1. My assumption that everyone should already understand the functions that comprise CRM, and how they should be addressed in building a SCRM strategy is not correct.
Current CRM Functions. As everyone knows, CRM is [...]
In 1991 Siebel introduced the concept of a CRM Suite. The first complete version came along shortly after, and the first successful, complete implementations were around 1995-1996.
In November of 2007 Oracle, Siebel, and Microsoft announced their first “Social CRM”-aware products, and it was only earlier this year that Paul Greenberg set a working definition for [...]
Failure is far easier to achieve than success.
Gartner concluded in a recent study that among all new enterprise initiatives, ninety-percent (90%) fail to have measurable success. They either expect inordinate returns, aim for unreachable goals, allocate far shorter time than necessary, fail to calculate costs beyond technology, or improperly staff the project (wrong skills or [...]
