This review covers the main CRM product, I am going to do a review of OnDemand (or at least get the information) later today and tomorrow.
You probably already read the reports of what Oracle has announced for CRM at Oracle OpenWorld 2009 (here is an official Press Release and a link to the Press Release [...]
It’s time to formalize your role as community manager.
You have several communities in your life already. The different aspects of your life before have now become online communities. In my case, my professional network has moved to LinkedIn, my family and friends to Facebook, and my daily routines to Twitter. I also frequent blogs, newsfeeds, [...]
Are you organizing people the right way?
I read a post from @TheBrandBuilder where he talked about dropping the word followers from Twitter, replacing it with something else. He made the point that it is not about leading, it is about creating a community. I read a post from @Scobleizer decrying Twitter and FriendFeed in favor [...]
There is always a better way to do everything.
Whatever project you are working on, someone will always tell you how to do it better, faster, easier, cheaper. You will figure out a better way to do it, as soon as you are done. Someone, somewhere, ran a research project that you could’ve used to shave [...]
Customer Experience Management is not a technology.
CEM cannot be done better, easier, faster, or simpler by using any software or technology. There are sine-qua-non elements you have to have (feedback, analytics, process management tools) but there is no technology that can make it work better.
CEM is not a strategy.
No matter how cool, detailed, or well [...]
