Posted in September 18, 2009 ¬ 01:08h.Esteban Kolsky
Master Interviews: 1 – Frank Eliason (@comcastcares) talks about justifying SCRM
Master Interviews: 2 – Marshall Lager (@Lager) talks about the Future of SCRM
Master Interviews: 3 – Bob Warfield @BobWarfield) talks about the World of SCRM
In case you don’t know Ed Thompson, he is the Gartner analyst doing research, writing, and presenting on Customer Experience Management. [...]
Read the rest of this entry »
Customer Experiencecem, CRM, Customer Experience, customer experience management, ed thompson, experience, gartner, interview, master interviews, relationships, scrm, social crm
Posted in August 31, 2009 ¬ 23:47h.Esteban Kolsky
I have six very interesting interviews that I conducted over the past two weeks that I’d like to share with you.
When I first started this project I wanted to ask different people the same questions, so we could compare how different backgrounds view the challenges we have ahead for SCRM and the progress of communities. [...]
Read the rest of this entry »
Customer Experienceapproval, comcast, comcastcares, deployment, executive support, frank eliason, interview, Metrics, results, ROI, scrm, sm, social media