Before we begin, two caveats: 1) When I said I would never write another series I was so sure this would not happen — then, this became too long… 2) Social CRM is not a technology, never will be. This is the vendor complement to The Roadmap to SCRM series I wrote before — you [...]
Read the rest of this entry »The driving force for the Social Customer era is the participation in communities both for social and professional purposes. From the structured social networks (e.g. Facebook and Twitter) to company-owned or company-sponsored communities used for support, sales prospecting, or research and development, through communities used internally for collaboration between workers – communities are showing up [...]
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