Posts Tagged ‘insights’

Leveraging Communities through Analytic Engines

The driving force for the Social Customer era is the participation in communities both for social and professional purposes.  From the structured social networks (e.g. Facebook and Twitter) to company-owned or company-sponsored communities used for support, sales prospecting, or research and development, through communities used internally for collaboration between workers – communities are showing up [...]

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The Roadmap to SCRM, Part 3 of 5

Part 1 – Introduction
Part 2.1 – Pivot Point
Part 2.2 – Business Functions
It is important to recap a couple of things that we said before:

The SCRM Strategy is composed of multiple sub-strategies, some of which you may already have in existence
The roadmap to SCRM is an iterative process, where you will re-visit many times each strategy [...]

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