Yesterday (when I began to write this) Allegiance (a Voice of the Customer – nee Enterprise Feedback Management vendor) announced they were launching their platform to deliver Voice of the Customer functionality via Social Media channels. I saw a demo of SocialVoice last week, and there are some very interesting features. First, they went beyond [...]
Read the rest of this entry »Isn’t there some sense of irony that the largest analytics company in the world, with the most products and the highest scalable solutions (yeah, go ahead and tell me about better, larger, cuter companies in the comments) had not even entered the Social Media world until now? After all, we are talking about a ready-made [...]
Read the rest of this entry »The story of nGenera could’ve been similar to Divine, Consona, ChinaDotCom, and many others who bought enterprise software applications to put them together and patch a “winning” solution only to find themselves later in life without vision or direction. However, they made two smart decisions and ended up with three interesting offerings: a Social Platform, the nGenera [...]
Read the rest of this entry »The driving force for the Social Customer era is the participation in communities both for social and professional purposes. From the structured social networks (e.g. Facebook and Twitter) to company-owned or company-sponsored communities used for support, sales prospecting, or research and development, through communities used internally for collaboration between workers – communities are showing up [...]
Read the rest of this entry »Part 1 – Introduction Part 2.1 – Pivot Point Part 2.2 – Business Functions It is important to recap a couple of things that we said before: The SCRM Strategy is composed of multiple sub-strategies, some of which you may already have in existence The roadmap to SCRM is an iterative process, where you will [...]
Read the rest of this entry »Cloud computing and social business enablement are more closely linked than most people realize. The success of one will likely increase the likelihood of success of the other.
Read the rest of this entry »First part is available here for your review. This was supposed to be part 2.0 but an exchange in the comments section to part one convinced me that I was assuming a lot of things were known when in reality they may not be known. So, instead of 2.0 this is part 2.1 where we [...]
Read the rest of this entry »I had to let some time go by between the latest definition controversy and this post so I could say that this is not about definitions. Those are done. This is about how a business undertakes the road to becoming a social business while dealing with customers (fine, how does a business embrace SCRM). In [...]
Read the rest of this entry »I get plenty of Press Releases, News, and Emails from people in the industry. Some of them are converted into Posts, some of them are good enough to know, some of them, well – I won’t tell you how to use Soda Pop to rob a bank, let’s just say that… Here is a compilation [...]
Read the rest of this entry »I attended the opening Keynote this morning with Paul Greenberg at CRM Evolution 2009. There were some very interesting things that Paul discussed that I want to share with you and elaborate on. First the summary of what he covered. Started by ensuring we all understood that the Social Revolution is not new (remember epinions.com? [...]
Read the rest of this entry »
