I had very interesting conversations and strategy sessions with my clients lately, and noticed peculiar things in the market as well — all of them around the same issue: Platforms.
No, I am not talking about the shoes of the 1970s we loved so much, I am talking about the intermediate layer of the cloud model [...]
On Tuesday January 12th we had discussion on the convergence between SCRM and Enterprise 2.0.
My introduction to the topic summarized what I see as the main issue: SCRM and Enterprise 2.0 are heading in the same direction (customer-centricity), talking about the same issues (engagement), using the same technologies (collaboration), and solving similar problems (culture, politics, [...]
Funny thing happened to me this week.
I attended the Enterprise 2.0 conference in San Francisco and an SCRM conference showed up.
It all started with the keynotes on day one:
Tammy Erickson from nGenera delivered the opening address (she did a great job) talking about the differences between traditional enterprise and Enterprise 2.0: changes in society, people [...]
Read the rest of this entry »Cloud computing and social business enablement are more closely linked than most people realize. The success of one will likely increase the likelihood of success of the other.
Read the rest of this entry »First part is available here for your review.
This was supposed to be part 2.0 but an exchange in the comments section to part one convinced me that I was assuming a lot of things were known when in reality they may not be known. So, instead of 2.0 this is part 2.1 where we discuss [...]
By now you probably read all about the new partnership between Hinchcliffe & Company, Asuret, and Socialtext to form Pragmatic Enterprise 2.0. If you have not, choose from the following excellent reviews of the solution and the details.
Paul Greenberg
Marshall Lager
Sameer Patel
I was going to do some reporting on it as well, but then started to [...]
I had to let some time go by between the latest definition controversy and this post so I could say that this is not about definitions. Those are done.
This is about how a business undertakes the road to becoming a social business while dealing with customers (fine, how does a business embrace SCRM).
In putting this [...]
Today’s issue: what to name Social CRM and where to place it within the organization.
Why does it matter? I have been writing and researching the CRM market for a while and have seen the new terms come and go, most of them leaving little in the sense of progress for the CRM industry. My “job” [...]
If he’s not careful, Anthony Nemelka may become the Paul Lynde of guest bloggers. This is his second guest blog post this week and surely not his last. Anthony is a long-time veteran of the CRM industry, having previously served as a senior executive at both Epiphany and Peoplesoft and most recently co-founder and CEO [...]
Read the rest of this entry »Will Social CRM eventually be viewed as an extension of existing CRM or as just one critical component in adapting to the realities of a Web-connected world? Will companies deploy SCRM as a result of thinking “how can we improve customer relationship management?” or will they deploy SCRM as a result of thinking “how can we transform ourselves into a socially-driven business?”
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