I had an excellent lunch with my friends at Simplybox (great company, killer idea, well implemented enterprise collaboration- not a client) on Wednesday and we had a sensational discussion on solving problems. They are going through a growth phase and are trying to position their product better based on their customers feedback. We discussed several [...]
Read the rest of this entry »I spent the past four months talking to as many people as I could about Social CRM. I talked to thought leaders, analysts, vendors, consultants, C-level executives, corporate managers and directors — anyone who wanted to talk about it.
We discussed definitions, and models, and strategies and plans. What they are doing, what they want to [...]
At the end of the year I work on my wrap-up for the year, and prepare for the year ahead.
I go through my notes from conversations, oft-forgotten “blogs that I must read”, books, and everything else that has a tangential effect into my research for next year. I end up with my “predictions” for next [...]
Part 1 – Introduction
Part 2.1 – SCRM-E2.0 Pivot Point
Part 2.2 – SCRM Business Functions
Part 3 – SCRM Rules Layer
Part 4 – SCRM Channels Layer
Alas, the last part of this series (and my favorite) communities.
I do believe that communities are going to become the most important part of any social business – even to [...]
Part 1 – Introduction
Part 2.1 – SCRM-E2.0 Pivot Point
Part 2.2 – SCRM Business Functions
Part 3 – SCRM Rules Layer
We find ourselves now having to decide which channels (remember? Social CRM is adding social channels to CRM) we are going to use to deliver the business functions we picked earlier, and to fulfill the rules [...]
Part 1 – Introduction
Part 2.1 – Pivot Point
Part 2.2 – Business Functions
It is important to recap a couple of things that we said before:
The SCRM Strategy is composed of multiple sub-strategies, some of which you may already have in existence
The roadmap to SCRM is an iterative process, where you will re-visit many times each strategy [...]
This a tale of six airports, 16 hours, and one long failed experience.
It has two parts, first the story and then the lessons learned from it. Critical learning: experiences are not about technology, are about people. Read on.
Disclosure: I hate all airlines equally, and don’t expect to ever be paid by any of them for [...]
I came back last night from the RightNow Technologies User Group meeting (you will see another blog today about my “experience” getting here).
It was a great experience; it corroborated what I’ve been thinking lately: SCRM is not at the 101 (introductory) level as we all thought, it is actually at the remedial level.
We really, really [...]
Cloud computing and social business enablement are more closely linked than most people realize. The success of one will likely increase the likelihood of success of the other.
Read the rest of this entry »First part is available here for your review.
This was supposed to be part 2.0 but an exchange in the comments section to part one convinced me that I was assuming a lot of things were known when in reality they may not be known. So, instead of 2.0 this is part 2.1 where we discuss [...]
