By now you probably read all about the new partnership between Hinchcliffe & Company, Asuret, and Socialtext to form Pragmatic Enterprise 2.0. If you have not, choose from the following excellent reviews of the solution and the details.
Paul Greenberg
Marshall Lager
Sameer Patel
I was going to do some reporting on it as well, but then started to [...]
Will Social CRM eventually be viewed as an extension of existing CRM or as just one critical component in adapting to the realities of a Web-connected world? Will companies deploy SCRM as a result of thinking “how can we improve customer relationship management?” or will they deploy SCRM as a result of thinking “how can we transform ourselves into a socially-driven business?”
Read the rest of this entry »If you have been following the #SCRM Accidental Community on Twitter lately you probably have seen my crazy rants against — well, anyone out there who calls SCRM a market, or a technology – or anything other than new channels for CRM.
This post is an attempt to summarize some of those rants and move the [...]
