Before you look away, this is not about Social CRM definitions. Paul Greenberg wrote a Focus brief earlier this week, comparing Social CRM and Traditional CRM. I want to extend the thought a little bit with a post I have been writing for a couple of weeks now. Paul’s post gave me the nudge I [...]
Read the rest of this entry »By now you probably read all about the new partnership between Hinchcliffe & Company, Asuret, and Socialtext to form Pragmatic Enterprise 2.0. If you have not, choose from the following excellent reviews of the solution and the details. Paul Greenberg Marshall Lager Sameer Patel I was going to do some reporting on it as well, [...]
Read the rest of this entry »Will Social CRM eventually be viewed as an extension of existing CRM or as just one critical component in adapting to the realities of a Web-connected world? Will companies deploy SCRM as a result of thinking “how can we improve customer relationship management?” or will they deploy SCRM as a result of thinking “how can we transform ourselves into a socially-driven business?”
Read the rest of this entry »If you have been following the #SCRM Accidental Community on Twitter lately you probably have seen my crazy rants against — well, anyone out there who calls SCRM a market, or a technology – or anything other than new channels for CRM. This post is an attempt to summarize some of those rants and move [...]
Read the rest of this entry »
