Intriguing title, right? Promise, there is a method to the madness… stay tuned. One of my clients (Ciboodle – officially known as Sword-Ciboodle) launched their community platform yesterday (Ciboodle Crowd). You can read more about it and watch a video here. That is the “official press-release” part of this post — but it is also [...]
Read the rest of this entry »I had to write this short post, I just had to… You are probably as tired as I am of seeing the tweets from people you follow (or used to follow in some cases) asking you to click their link so they can show their influence in the dumbest project since SXSW voting (I was [...]
Read the rest of this entry »Missed me? Come on, only been a month — OK, promise to not go away for so long again. Scout’s honor. Part of the reason I was gone so long was the Gartner Social CRM Magic Quadrant (paid subscription necessary) published last Monday. I had to work with clients on the positioning, the arguing with Gartner [...]
Read the rest of this entry »Before we begin, two caveats: 1) When I said I would never write another series I was so sure this would not happen — then, this became too long… 2) Social CRM is not a technology, never will be. This is the vendor complement to The Roadmap to SCRM series I wrote before — you [...]
Read the rest of this entry »What do Ourobouros, Moltke the Elder, and the Battle of Waterloo have to do with Social Media? What is a Community Focus Platoon? How can a path take two opposite directions at the same time? How do Social Business and Moebus Strip compare? How does the game Towers of Hanoi can make your business social? [...]
Read the rest of this entry »Back when I lived in Los Angeles I used to take one week at the end of the year to recover from the past and prepare for the new one. I would drive into the dessert (Las Vegas) embracing all it had to offer (mostly CHP officers pulling me over). I would stay in a [...]
Read the rest of this entry »Last Friday @VenessaMiemis and I had the following exchange in Twitter: We exchanged a few DMs offline to discuss a potential way to do it, and then she twitted out to the world. I then created the #MonTwit hashtag, advertised it a few times, “counseled” (coerced would probably be a better term) a few people [...]
Read the rest of this entry »This is part of the #MonTwit experiment; several bloggers are writing about the same topic on the same day, each adding their own perspective, so we can share our earned experiences about Twitter and learn more in the process. I will update links at the end of this post as I find them, but feel [...]
Read the rest of this entry »As I wrote in the final part of the Roadmap to SCRM series, we are plunging into an era of community participation. Communities are so much more than the traditional forum-like model. It is necessary to build good communities to get value and a return on the investment you put into it. There are plenty [...]
Read the rest of this entry »Part 1 – Introduction Part 2.1 – SCRM-E2.0 Pivot Point Part 2.2 – SCRM Business Functions Part 3 – SCRM Rules Layer Part 4 – SCRM Channels Layer Alas, the last part of this series (and my favorite) communities. I do believe that communities are going to become the most important part of any social [...]
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