The driving force for the Social Customer era is the participation in communities both for social and professional purposes. From the structured social networks (e.g. Facebook and Twitter) to company-owned or company-sponsored communities used for support, sales prospecting, or research and development, through communities used internally for collaboration between workers – communities are showing up [...]
Read the rest of this entry »Back when I lived in Los Angeles I used to take one week at the end of the year to recover from the past and prepare for the new one.
I would drive into the dessert (Las Vegas) embracing all it had to offer (mostly CHP officers pulling me over). I would stay in a clean [...]
Last Friday @VenessaMiemis and I had the following exchange in Twitter:
We exchanged a few DMs offline to discuss a potential way to do it, and then she twitted out to the world.
I then created the #MonTwit hashtag, advertised it a few times, “counseled” (coerced would probably be a better term) a few people to [...]
Read the rest of this entry »This is part of the #MonTwit experiment; several bloggers are writing about the same topic on the same day, each adding their own perspective, so we can share our earned experiences about Twitter and learn more in the process. I will update links at the end of this post as I find them, but feel [...]
Read the rest of this entry »At the end of the year I work on my wrap-up for the year, and prepare for the year ahead.
I go through my notes from conversations, oft-forgotten “blogs that I must read”, books, and everything else that has a tangential effect into my research for next year. I end up with my “predictions” for next [...]
Well, as usual I am late to break the news.
Salesforce introduced Chatter with great fanfare — and most everyone covered it in detail and analyzed it (Dion Hinchcliffe, Sameer Patel, and Michael Krigsman provided some of my favorite coverage).
I am going to tell you what I think most people are missing and the reason it [...]
As I wrote in the final part of the Roadmap to SCRM series, we are plunging into an era of community participation.
Communities are so much more than the traditional forum-like model. It is necessary to build good communities to get value and a return on the investment you put into it.
There are plenty of common [...]
Part 1 – Introduction
Part 2.1 – SCRM-E2.0 Pivot Point
Part 2.2 – SCRM Business Functions
Part 3 – SCRM Rules Layer
Part 4 – SCRM Channels Layer
Alas, the last part of this series (and my favorite) communities.
I do believe that communities are going to become the most important part of any social business – even to [...]
Part 1 – Introduction
Part 2.1 – Pivot Point
Part 2.2 – Business Functions
It is important to recap a couple of things that we said before:
The SCRM Strategy is composed of multiple sub-strategies, some of which you may already have in existence
The roadmap to SCRM is an iterative process, where you will re-visit many times each strategy [...]
As promised, I’ve decided to share (and test) my next three rules of social media marketing, as a follow on to my last post.
These are loosely inspired by the “immutable laws” from Ries and Trout, and are based on some of the models my firm is developing. They also aim to be observations and discussion [...]
