Posts Tagged ‘Business Issues’

How to Define and Calculate Value for Customer Interactions

Value, the final frontier. That is not just a bad attempt at a pun, it is a reality of what people through times have thought of value.  There are many “types” of values: legal, economical, ethical, quantitative, qualitative, and financial value – just to name a few.  There are also issues of perceived, realized, and [...]

Read the rest of this entry »

Technology Is NEVER the Solution

Technology does not solve business problems. A common misconception in enterprise applications is that technology is the answer. Or at least part of the answer.  Technology may be part of the solution although lots of business problems are solved without using technology.  It may be a part of the strategy, albeit strategy is about setting [...]

Read the rest of this entry »

The Two Secrets to Outsourcing Your CRM Functions

No one will ever do things like you do. Whether you outsource your customer service to a local provider, a Big 3 firm, or a remote company in India it is always the same: someone can do your work for you better, cheaper or faster.  It won’t be the same, though. Unfortunately, outsourcing decisions are [...]

Read the rest of this entry »

Don't Confuse Metrics and Measurement

When you read the title for this post you thought of the myriad reports your company produces and the metrics used to track performance, with traditional metrics being revenues, costs, profits, customer satisfaction and similar.  About 99% of my clients are in the same boat (at least when we start working together).  Most people will [...]

Read the rest of this entry »