Posted in February 22, 2010 ¬ 08:00h.Esteban Kolsky
The driving force for the Social Customer era is the participation in communities both for social and professional purposes. From the structured social networks (e.g. Facebook and Twitter) to company-owned or company-sponsored communities used for support, sales prospecting, or research and development, through communities used internally for collaboration between workers – communities are showing up [...]
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Customer Experienceanalysis, analytical engines, Analytics, Attensity, CMS, Communities, content, efm, Feedback, insights, integration, platforms, social media, social media monitoring
Posted in November 21, 2009 ¬ 10:20h.Esteban Kolsky
Well, as usual I am late to break the news.
Salesforce introduced Chatter with great fanfare — and most everyone covered it in detail and analyzed it (Dion Hinchcliffe, Sameer Patel, and Michael Krigsman provided some of my favorite coverage).
I am going to tell you what I think most people are missing and the reason it [...]
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Customer Experienceanalysis, chatter, cloud. architecture, Communities, CRM, infrastructure, Oracle, ORCL, ROI, Salesforce, salesforce.com, sap, scrm, SFDC, soccrm, social, social crm, social media, socmed
